with e-marketing leads us to advocate customer focussed content, and not simply product focussed communication. We encourage you to take your business hat off, and think like a customer. For example, an e-newsletter strategy focussed solely on product descriptions has a limited engagement time before even the most engaged reader bore of your message content. Unless you take the time to demonstrate why your readers should pay attention to your content, it’s very easy to avoid, or even worse, delete. And that is the downside of e-marketing. That nasty x button at the top of outlook – aka, the delete button. Customers, like us, are time poor, so unless your words and ideas are well communicated, you risk depleting the database of happily engaged, willing readers eager to hear from you. That’s where we can help. Click here to make your words more engaging.