Making It Pop Does Not Involve
A Frypan And Popcorn
Make it jump off the page.
Add a splash of colour.
Try it like this.
What if we give the logo room to breathe?
It needs more white space.
Just make it pop.
We could go on, but we assume you get the picture right?
Graphic design is a skill involving experience, training and sound judgement. Often, sound judgement is having the guts to resist the temptation of cluttering a page with lots of information. Why? Because having something so full makes it harder for the reader than necessary to digest. Good design is about simplicity. It’s easy to fill a page with crap stuff, it’s an art to create beauty.
You’ll often hear our graphic designers chortling to themselves as they work: Get with the Times, New Roman. I shot the Serif. Comic Sans walks into the bar, the bartender says: we don’t serve your type here.