Logo Design

Creating Your Identity

‘There will be time, there will be time to prepare a face to meet the faces that you meet’ wrote T.S. Eliot in ‘The Love Song of J. Alfred Prufrock’ (1920). It seems he understood the importance of devoting time and effort to ensuring your first impressions are accurate. Applied to todays world, the words describe the fact that people make determinations about you by how you present yourself.

Whatever his point, there is no denying the importance of a well thought through and designed logo.

At Bouncing Orange, we believe a logo is an integral starting point for how your business presents itself. Beyond what you do, its design gives insight into how you see the world.

We Cringe

at poorly thought our logos, you know the ones, the kind that look like they were doing on Windows 97 in clipart. Ekkkkkkk!  A well-designed logo takes into account the deeper characteristics of who you are.  For example, if your business is traditional in its’ focus, your logo cannot be edgy and push the boundaries of design. If your business is one where people are key, then a logo fit for an engineering firm will not accurately convey your core purpose. Logos take time, thought, effort and well-crafted ideas to bring them to life.

We sit with you exploring you and your business. We listen. We ask questions. Questions about your customers, your competitors, and the environment in which you trade. After all, people do not treat your business in a vacuum. When choosing you, customers will research ‘the market’. They will look at your competition, form opinions both about what you do, and how well you do it. How well you look can directly link to an impression of how well you do it. If you look amateur, it is plausible to expect to charge well for the value your business brings to the table. If you look cheap, people are going think you are, well, cheap. Be more of what you are. Bouncing Orange will enhance you. It’s important to Dress for Success.